choose your own

PDMA CONFERENCE JOURNEYS

 

Discover your innovation path at the PDMA Conference with specially tailored journey tracks, unlocking the full spectrum of product development.

 

Find tailored solutions for your product development and management queries at the PDMA Conference. What sets this year’s event apart is our innovative approach to conference journeys. Unlike traditional conferences where attendees follow a set agenda, our customizable journey model empowers you to curate your own unique experience. Feel free to mix and match sessions from different tracks, ensuring you get the most out of every opportunity to learn and grow. 

 

Create your own experience by following one track from start-to-finish. or

Create your own experience by mixing sessions across tracks.

JOURNEY #1

Ideation & Discovery

Explore the Ideation & Discovery track focusing on the early stages of the product life cycle & the front-end of innovation. Delve into idea generation, market analysis, and strategy design. Learn from thought leaders about navigating uncertainties in early product development, fostering creativity, and aligning concepts with customer needs.

What to expect:

  • Techniques for defining a winning innovation strategy.
  • Best practices for creating the ultimate user experience.
  • Methods to ensure your concepts meet customer’s unmet needs
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JOURNEY #2

Development & Delivery

Jump into the execution and delivery phases of your product development journey. From advanced product development techniques to efficient market launch strategies, this track addresses challenges in production, and measurement, and scaling. Gain insights to ensure your innovative solutions reach the market successfully and sustainably.

What to expect:

 

  • Key insights into scaling and post-launch challenges.
  • Strategies to avoid common pitfalls at launch and to ensure product success.
  • Metrics to monitor at launch for determining product success.
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    JOURNEY #3

    Innovation Governance & Tools

    Become an expert at managing and sustaining innovation within your organization. The Innovation Governance track offers insights into establishing frameworks, processes, and governance structures to bolster innovation at all levels. Tailored for senior managers and decision-makers, it ensures your organization’s innovation efforts align with overarching business objectives and regulatory requirements.

    What to expect:

     

    • Strategies for cross-functional alignment in innovation efforts.
    • Gain perspectives on transforming the innovation culture within large corporations.
    • Approaches to integrate Front End creativity and AI tools across organizational processes.
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